Don’t Sleep: Great Good Fine OK, Haux, and more at SXSW

Looking for some awesome music insight ahead of the Thunderdome of sonic exploration that is SXSW? Let me be your Lewis and Clark on this journey, your Sherpa through the terrane of the Serengeti of new and exciting tunes soon to be discovered in Austin.

One of the most buzzing names in synthpop EDM is Great Good Fine OK. This is Ass. Shaking. Music.

What do you get when you combine superb vocals with show-stopping instrumentation? You probably get a good combination to dance to. Well, if you’re looking to get your feet on the dancefloor and show the people of South By your slickest moves, look no further than Great Good Fine OK.

The group from Brooklyn brings a little bit of the past to the future. Imagine Frankie Valli crooning over a disco synthpop tune. Try to think about what it would sound like if John Cougar Mellancamp collaborated with Years and Years.

There is something funky, something groovy, something fresh, something vintage, about Great Good Fine OK. They take something borrowed and clash it together with new and cutting edge sounds from what’s popping today. All together, you get something

Some of my favorite tracks include “What Do U See in Me,” “Find Yourself” and the outrageously catchy “Take it or Leave It.”

I highly recommend hitting up the Ultra Records Announces SXSW 2018 Showcase on Thursday, March 15 @ Esther’s Follies. Oh, and bring your dancing shoes. I’ll meet you on the floor.


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