“Soundchecking is like being in a relationship, it’s all communication.”
Life is a learning experience. Every day, every challenge, every triumph- a lesson.
Sure Sure has learned a lot in the past year.
The Los Angeles band went from living together in a shammy house to riding together in a van, touring North America. On their first national tour, they supported indie-breakout act Hippo Campus. Admittedly, they were just getting used to life on the road.
“Last time there were crushed peanut butter snacks on the ground and chocolate smeared on the seats, this time the van is very clean,” the band said in a phone interview I had with them.
The independent band has been working since 2014 and as one of the lyrics in “This Must Be the Place,” (which they phenomenally cover) they’re making it up as they go along.
When I talked to the band, they were surveying the sprawling plains of Idaho. As relatively bland as that may sound, they describe the scene with a brightness and such vivid colors that I actually imagine myself there with them, watching the miles of grass fly by.
Sure Sure is headlining a tour behind their new album Sure Sure. The album features poppy indie-rock with riffy guitars, punchy pianos, and fun lyrics and hand-clappy drums.
Some of my favorite tracks are “Friends,” “Giants,” “New Biome,” and “Hands Up, Head Down,” but there really are no bad songs on this album. They all have a charm to them that’s ridiculously infectious.
The music speaks for itself as the band continues gaining more and more fans along the road. They said they’ve made fans from Vancouver to San Luis Obispo and it’s been great seeing music lovers young and old come out to sing and dance and let go of their cares for a night.
“The shows have been really exciting and fulfilling.”
As a band, the sky is the limit. They don’t have plans to sign to a label anytime soon, because they’re learning everything a label does by doing it themselves. In the meantime, they’re just touring the country in their clean van, listening to AC/DC and enjoying the ride.
Come see Sure Sure play live at the RIOT ROOM in Kansas City on April 12, 2018. Links to tickets are here: https://www.theriotroom.com/event/1636859-sure-sure-kansas-city/