There’s No Sweeter Sound Than Alvvays

On Thursday night, I attended my third concert in three days. A rowdy Jack White show and an intense JPEGMAFIA/ Injury Reserve show preceded my finale of the trifecta, a syrupy sweet indie-pop set from Alvvays.

After the week I’ve had, my ears, knees, and sleep schedule may never recover, but it was a perfect week. All I can say is thank god for Alvvays.

The Toronto dream-pop group played the most pleasant, lovely, catchy, impactful tunes I’ve heard in a long time. Beneath clouds of light and warm blankets of guitars and bass, Alvvays swooned and serenaded a sold-out crowd at the RecordBar into pure bliss.

The music that singer Molly Rankin and Alvvays produce from instruments and amps is emotional yet  uplifting, powerful yet soothing. There is a general serenity throughout the room when they play.

I was fortunate to watch from a balcony, so I was able to see the entire crowd. Indie kids bobbed their heads in glee, smiles on every face in the audience. In fact, there’s a specific indie-kid bounce that happens during this kind of sweet poppy music, it’s like a bobble back and forth with head-nods to the beat throughout. I’m guilty of it too, and it’s just delightful to see. But how can you not dance to “Adult Diversion”?

The show was jam-packed with insanely lovely songs, with the band never even stopping to take a breath, let alone a sip of water. “In Undertow” led right into “Plimsoll Punks” and followed by “Lollipop” and then “Not My Baby.” Hit after hit after hit after hit!

“Your Type” got everyone’s feet moving and heads bobbing around. The song is fun to cruise to in a car, but sounds 10 million times better live.

The main entree of the night was “Archie, Marry Me,” which I wish never ended. Even now, as I’m writing this, some two-hours after the show, I wish I was still listening to “Archie, Marry Me” in that dingy bar. That song is perfect, and the performance of it was flawless.

Alvvays are already a big deal in the indie world, but while watching them crush their set with the precision of a Swiss wristwatch, I couldn’t help but think of them taking over the world. They have a phenomenal sound, incredible live show, and songs that could fit into a movie or a commercial, or a main stage at a music festival. The world is really Alvvays’ oyster.

If you can make it out to an Alvvays show, do it. You’ll be instantly taken away to a magical place where music heals and love is eternal.

http://alvvays.com/tour

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