One of the joys in music is how brutally it can strip away all ego. I’ve seen grown men cry at Celine Dion’s “My Heart Will Go On.” I’ve seen a band of young Japanese girls play the hardest metal you’ll ever hear. 

When it comes to music, the feeling you get when that song starts, or how you lose yourself in the lyrics, is all that matters. 

Phoebe Bridgers makes impossibly pretty, yet emotionally carving indie rock. Her music has this ability to cut you to the core, yet keep you coming back for more. 

This is her gift as a songwriter, to craft something so approachable, and making it deadly. She’s the human embodiment of a butterfly knife- floating delicately along, until it cuts you.

On her latest album, Punisher, she cuts deeper than ever before. “I Know the End,” the climatic album-closer, is one of the best songs of the year. 

What starts as a strumming guitar grows into an erupting volcano. Bridgers’ voice is light as a feather, almost like a whisper in the breeze, until it comes crashing down around us. The song builds and builds into an all out apocalypse of guitars, drums, and shouts to anyone who’ll listen.

The result is nothing short of stunning, and the video is no different. Director Alissa Torvinen finds Bridgers in a bleak, world, gone past the brink of extinction. As the song builds to its crescendo, the fire and flames do too.  

It’s a victory lap for an artist at the top of her game, and exactly what a world currently in shambles needs to see right now. 

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